Digital Marketing International Competition Winner |
See our winning campaign!! |
Digital Marketing International Competition Winner | See our winning campaign!! |
Hi, I’m Madyson Brady — a digital marketer passionate about strategy, analytics, and creative problem-solving. With experience in product marketing, event coordination, and B2B strategy, I specialize in crafting impactful campaigns that drive engagement and results. As I approach graduation, I’m seeking opportunities to apply my skills and grow in the digital marketing space.
Digital Marketer | 2025 Graduate | 3+ Years Experience
Digital Marketer | 2025 Graduate | 3+ Years Experience
I am a recent graduate from Western Michigan University with a BBA in Digital Marketing and a minor in Spanish, driven by a passion for marketing innovation and data-driven storytelling. Over the past few years, I have gained hands-on experience in both corporate and nonprofit settings, where I led marketing initiatives, optimized digital strategies, and executed successful campaigns.
My background encompasses product marketing, event coordination, content strategy, and B2B digital marketing. Whether it’s enhancing brand visibility, driving lead generation, or streamlining digital operations, I enjoy turning insights into action. I’m eager to contribute my expertise to a dynamic team where I can continue learning, growing, and making an impact.
Let’s connect and create something meaningful!
About Me
My Work Experience
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My Work Experience |
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Sept. 2024 - Present
Supported large-scale charity events by assisting with setup, logistics, and guest experiences. Provided key resources to help organizations like the National Pediatric Cancer Foundation and Prader-Willi Syndrome Association host successful fundraising events.
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August 2023 - April 2025
Managed content and executed over 40 marketing campaigns using Percolate and Microsoft 365, collaborating with cross-functional teams to drive impactful strategies. Led email marketing efforts, achieving a 98.75% deliverability rate, and contributed to a LinkedIn campaign that boosted click-through rates from 4.76% to 5.55%, reaching over 209,000 impressions.
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June - August 2023
Worked with design and product teams to enhance user experiences through engaging digital content. Led usability testing initiatives via Salesforce to optimize product functionality and collaborated on an intern pitch project that resulted in a successful sweepstakes campaign presented to executive leadership.
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June - August 2022
Managed import and export logistics data, ensuring compliance and accuracy in internal systems. Provided outstanding customer service by resolving inquiries and improving overall client satisfaction.
Women’s Business Network
Vice President of Marketing
Leadership Roles
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Leadership Roles *
"You are capable of more than you know. Choose a goal that seems right for you and strive to be the best, however hard the path."
— E.O. Wilson
Digital Marketing at WMU
Director of Events
My Achievements/Awards
A showcase of my dedication to digital marketing, leadership, and professional growth. These accomplishments highlight my commitment to innovation, strategy, and impact.
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Digital Marketing @ WMU (2024-25)
Recognized for outstanding contributions and leadership in the Digital Marketing Organization at Western Michigan University. Rewarded at official ceremony with reception. -
After competing against 193 undergraduate teams from around the world, the most competitive and global year yet with 31% of submissions from international universities — our team won first place! This year’s challenge centered around Plantennas, a startup revolutionizing the plant industry through technology. We were tasked with creating a digital marketing strategy that was not only creative and data-driven, but also practical enough to drive real sales and results. It was an amazing experience to showcase our ideas on such a big stage and come out on top!
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Completed Silver Level in the Student Professional Readiness Series (SPuRS), two levels above the required Foundational level for any graudating seniors, demonstrating exceptional professional development and engagement.
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2021-25
Awarded an $8,000 merit scholarship ($2,000/year) based on academic performance. -
January 8th - 23rd, 2023
Spent two weeks immersed in Spanish culture, enhancing global perspective and language skills. Engaged in experiential learning, navigating international markets, and broadening cross-cultural communication abilities.